First week's rating stopped at 15~16%, but the competing historic-dramas slow pace...
The same success formula used in “Fall Fairy Tale”(Ga_Ul_Dong_Hwa) adapted…  Popularity to rise as story unfolds…



KBS 2TV mini-series ‘Winter Love Song’ forecasts a hurricane.
Starting with their 1st and 2nd episodes, ‘Winter Love Song’ has affected the ratings of SBS TV’s ‘Women’s Realm’(Yuh_In_Chun_Ha) and MBC TV’s ‘Business Belief’(Sang_Do).  The highly rated ‘Yuh_In_Chun_Ha’ fell 5~6% from 40%.  The previously ascending ‘Sang_Do’ has also slowed down.  Recording 15~16% rating for its first week, ‘Winter Love Song’ looks like it will grow in more popularity as the story unfolds.

Where does the power of ‘Winter Love Song’ come from?
‘People who eat meat likes to eat meat more…’

‘Winter Love Song’ has the required components of a hit drama-series.  First off, it’s the lead actors Bae YongJun and Choi JiWoo’s calculated partnership.  They were cast opposite each other in the ’96 drama ‘First Love’.  ‘First Love’, on July 20th of ‘97, recorded an average daily rating of 65.8%, setting a new record.  That record, since then, has never been broken even ‘til now.

Choi JiWoo’s acting that has been previously criticized has now improved significantly.  Crumbling her face against a window of a cheap bus, with various comic and childish expressions, critics agree that Choi JiWoo doesn't seem like her old self.

Another component is Director Yun SukHo.  Last year, he created the ‘Ga_Ul_Dong_Hwa’ syndrome not just in Korea, but in Taiwan, Hong Kong, and Philippines.  Although the story was simple and some parts were ridiculously sentimental, he knew how to make ratings go up.

So, in return, ‘Winter Love Song’ is almost like another ‘Ga_Ul_Dong_Hwa’.  The 4 characters and their intertwined relationships, the difficult love between the two step-siblings are similar.  In ‘Ga_Ul_Dong_Hwa’, EunSuh says, “I want to become a tree.”  Likewise, in ‘Winter Love Song’, Bae YongJun’s character says, “Remember the Polaris(North Star),” to make a sign of promise.  In ‘Ga_Ul_Dong_Hwa’, the likes of falling leafs and colors of fall created the melancholy and sad moods.  In ‘Winter Love Song’, the main prop used for filming is the snow.
In ‘Ga_Ul_Dong_Hwa’, EunSuh died, shedding the tears of many viewers.  We don’t know yet, but considering Director Yun SukHo’s style, it is highly likely that this time around Bae YongJun’s character will die.

One can conclude that even though the story and seasonal background of ‘Winter Love Song’ is different, it has the same formula for a successful drama-series as ‘Ga_Ul_Dong_Hwa’.

Another strongpoint of ‘Winter Love Song’ is that the production of this drama-series was done by a company outside of KBS TV network, named PanEntertainment, which is executing vicious advertisements.

Everyone is waiting to see if the successfully formulated ‘Winter Love Song’ can put the popular historic-dramas to sleep.
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